I know that not all Business Owners set goals but they are really missing out on a simple tool that can real supercharge a business. And those who do set goals often know that it’s good practice but fail to set the right sized goals. Are you setting goals that are too easy? Too challenging? Goals that are too easy will keep you in your comfort zone and won’t lead to business growth or motivate you. Goals that are too challenging will make you feel defeated and possibly cause you to give up on your dream or feel like a failure.

Planning on how to accomplish your business goals doesn’t require a lot of time but it’s a necessary part of the process. Otherwise, you’ll wonder each morning what you’re supposed to be doing that day and will fail to make progress. This will then lead to procrastination and you wasting time scrolling social media seeing what everyone else is doing rather than focusing on what you need to do.

Here’s a way to categorise your goals so you will always be challenged:

  1. Small short term goals. Short term goals can usually be achieved within 3 months and enable you to do things with just a little bit of extra effort such as adding 5 new subscribers to you email list or posting everyday on your preferred social media platform. Small goals should always increase but shouldn’t be so difficult that you end up stressed. These should be the easiest goals to meet so you feel some accomplishment at the end of the month.

2. Medium longer term goals. These are the goals that make you step out of your comfort zone. Staying in your comfort zone won’t lead to growth; instead, you’ll stay right where you are and won’t see any changes in your business. A medium goal might be scheduling podcast interviews. Not only would you get practice telling your message but you’d be exposed to a brand new audience, which could lead to new subscribers, social media followers, and clients.

  1. Large goals. These are the daydreams or fantasies that may seem out of reach. Remember, out of reach does not equal impossible. Think about things like when do you want to retire or how you intend to make an impact on the world? Break those goals down into smaller steps, such as monthly, weekly, or daily goals. These large goals may take years to accomplish but you’ll still be working toward those goals every single day.

Why Do You Need Business Goals?

Quite simply, working every day without having concrete goals in mind is like watching a dog chase her tail: she goes around in circles, never going anywhere. If you’re happy with running your business as a hobby, making only part time money, then don’t set any goals and keep doing what you’ve been doing. However, if you want more out of life and your business, set aside some time to set goals and prioritize them. Break them down into doable steps and re-evaluate them at month’s end. If they need to be reworked, do so; if you met your goals, continue doing what you’re doing or make them slightly more difficult.

If you’d like to read about the mistakes many business owners make when goal setting then pop over and read my blog The 5 mistakes business ones make when setting goals. 

Reaching difficult goals not only grows your business but it gives you a nice jolt of self-confidence. Reach enough of these tough goals and you’ll feel invincible.

If you’d like support and accountability to reach your goals then you need to apply for a place on my Business Accountability Board. A 3 month online Mastermind that will ensure you finish the year on a high.


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