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Social media is a powerful technology but it’s also misunderstood. In its simplest form, social media is a way to connect with old friends from childhood or university and a way to share snippets of your daily life. In its more complex form, social media is a unique way to market your business and products to the entire world in a short amount of time. While you can take months or years to study the intricacies of social media and craft business strategies, there are three common myths about social media that business owners can dispel today.

Myth #1: You must use every single social media platform.

Expanding your reach is certainly a goal for business owners and coaches as that yields more sales and personal clients, which equals increased income. However, the real question to ask before signing up for every platform is: where is my ideal client? Using Facebook just because it has over 1 billion users doesn’t mean those 1 billion users will find you and start purchasing. Identify your ideal client and find out where they hang out. Those are the platforms you should use.

Myth #2: Aim for every post to go viral.

It’s always fun to see a post go viral as they are usually entertaining or thought provoking but of the viral campaigns you’ve noticed recently, could you say what who or what company was behind them? I can’t either. Aim to provide value in your posts mixed in with some of your personality as opposed to aiming for shock or entertainment value. Your ideal client wants to learn from you so your valuable lesson will be heard and remembered long after the latest viral video fades away.

Myth #3: Having a large number of followers equals increased profits.

It’s certainly an ego boost to see a large number of social media followers but are these followers interacting with you? Are they liking or sharing your posts? Are they leaving comments? If not, then chances are they are not your ideal client and chances are they will never purchase one of your packages or products.

Evaluate your own posts; it’s quite possible they’re not that interesting and that’s the reason for no response. Or it could be that you haven’t given told your readers what you want them to do next so they scroll on by.

Be creative with your posts and watch for audience interaction. This directs back to the need for niching down to your ideal customer. You’re not aiming to appeal to everyone; you only need to appeal to a small fraction of the world’s population. Pay attention to finding that demographic and the number of engaged audience members will follow, as will the profits.

Develop Your Personalised Social Media Action Plan

Dig deeper into your business and develop your unique social media action plan by working with me to grow your business. Over 4 weeks we can focus on the 4 important steps necessary to craft a strategic social media plan, attract your ideal clients. We start of a with a 1-2-1 60 minute coaching call to establish where you are and what you want to achieve. This is followed by 4 weeks of videos, workbook, checklists and action plans for you to work through at your own pace.

Email me to find out more, suzanne@suzannemountain.com

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